Pourya Shafiei
Creative Strategist | Storyteller
Based in Vancouver, BC
with four years of experience in creative strategy.
& over six years of experience in marketing and sales.
Works
PREMIDNIGHT
KAYNOUNA
A little bit about me
I am a storyteller, problem-solver, coffee enthusiast, dog dad, sourdough baker and a bit of a DIYer. That's pretty much me, but if you want the longer version, keep reading.
Having spent the last two decades of my life in Dubai - I have had the privilege of working in one of the most diverse markets in the world. Although my career path took me on a wild run, I've always had a strong passion for communications.
Creative strategy is at the core of everything I do. During my seven year career I have worked with multinational brands such as McDonald’s, Chevrolet, and Volkswagen. In doing so I have learnt to always be curious enough to find ways of strengthening the connection between brand, product and consumer.
I also have experience with multiple start-ups, actively involved in the stress and rigorous task of accomplishing the improbable. This is where I utilized my skills and expanded my expertise to operational management.
I inspire to learn and create.
I got the chance to add Webflow to my portfolio of skills, it's the platform that this website was built on.
Im comfortable working with:
CREATIVE PROCESS
“You can’t wait for inspiration, you have to go after it with a club.” — Jack London
Behind every memorable campaign lies hours of study and research; understanding the story behind the business, identifying the characteristics of the target market, recognizing relative trends, formulating insights and so much more. Following a creative process gives you the opportunity to explore innovative routes that may have otherwise been ignored.
Identify the problem?
Identify the issue at hand. What am I here to solve? What's working? What's not working? Visualizing the problem; helps me better analyze the big picture. A great start, if you don't already have a brief.
Identify the right problem to solve.
Research & Explore
Research, and more research. Understand the business, the customer, the CB process, the market sector and soo much more. Identify opportunities, set goals and define your needs.
Discover; Communication goals, Competitive landscape, and Identifying relevant trends.
Brainstorm & Analyze
Personally, this is my favorite part of the creative process. With research in hand, I can see the broader picture; identify areas of communicative advantage and put together a creative strategy.
Discover; Positioning, Communication plan, Brand story, Communication mix, Creative strategy.
Bringing it to life
In order to create something both relevant and unique, I need to try to unlearn everything I know. Take my research in hand and compose an integrated creative strategy. An open mind and a curiosity to experiment are key to this phase. Concepts generated in the previous phase are further developed, crafted into strategic plan that communicate the message in a clear and engaging way.
Get in Touch
