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As part of a project for Mindshare; I created a 360° creative strategy for the launch of the brand new Nissan Juke in the United Arab Emirates.
THE PROBLEM:
It is difficult for any car to stand out in United Arab Emirate's dynamic automotive market, let alone a compact SUV.
THE PROPOSITION:
Correct positioning and a creative strategy that connects the Nissan Juke to the UAE youth using social media influencers within the region. Leveraging the Nissan Juke R prototype to create hype around the standard car,
360° PROPOSED NISSAN JUKE LAUNCH STRATEGY:
Click on the below button to download a PDF copy of the proposed strategy.