As part of a project for Mindshare; I created a 360° creative strategy for the launch of the brand new Nissan Juke in the United Arab Emirates.
It is difficult for any car to stand out in United Arab Emirate's dynamic automotive market, let alone a compact SUV.
Correct positioning and a creative strategy that connects the Nissan Juke to the UAE youth using social media influencers within the region. Leveraging the Nissan Juke R prototype to create hype around the standard car,
360° PROPOSED NISSAN JUKE LAUNCH STRATEGY:
Click on the below button to download a PDF copy of the proposed strategy.