premidnight

premidnight focused on the missing flare of music and nightlife in Dubai by pinpointing a vacuum in the market.

THE PROBLEM:

Irrelevant information overload in an increasingly relevant market. The night-life scene is an ever increasing part of culture and our lives. However, easily finding relevant information on: Where to go, a night-life community of like minded individuals has become ever more difficult to access.

THE PROPOSITION:

Create an online platform that lets you easily discover and share a night-life experience that is perfectly suited to your individual preferences. pm is an online platform that lets you easily discover and share a night-life experience that is perfectly suited to your individual preferences.

CONTENT STRATEGY

Focused on the missing flare of music and nightlife; we created more than 15 episodes of one on ones with Dubai artists. Creating a modern culture within Dubai's music scene and developing a platform for artists and music lovers to tell their stories.