Pourya Shafiei

Creative Strategist | Storyteller

Based in Vancouver, BC

with four years of experience in creative strategy.
& over six years of experience in marketing and sales.

Works

01

PREMIDNIGHT

2018
Founder, Creative Strategist, Brand Strategist, Social Media and online presence, UI/UX design, Photography, Videography.
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02

KAYNOUNA

2017
Co-Founder, Creative Strategy, Brand Strategy, Content Strategy, Content Creation, and Operations.
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03

ARTOLOGY CREATIVE

2014
Project Manager
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04

NISSAN JUKE LAUNCH

2012
360° Creative Strategy
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A little bit about me

I am a storytellerproblem-solver, coffee enthusiast, dog dad, sourdough baker and a bit of a DIYer. That's pretty much me, but if you want the longer version, keep reading.

Portrait photo of co-founder Dan

Having spent the last two decades of my life in Dubai - I have had the privilege of working in one of the most diverse markets in the world. Although my career path took me on a wild run, I've always had a strong passion for communications.
Creative strategy is at the core of everything I do. During my seven year career I have worked with multinational brands such as McDonald’s, Chevrolet, and Volkswagen. In doing so I have learnt to always be curious enough to find ways of strengthening the connection between brand, product and consumer.

I also have experience with multiple start-ups, actively involved in the stress and rigorous task of accomplishing the improbable. This is where I utilized my skills and expanded my expertise to operational management.

I inspire to learn and create.

I got the chance to add Webflow to my portfolio of skills, it's the platform that this website was built on.

Im comfortable working with:
adobe photoshop
Adobe illustrator
webflow development
adobe premiere PRO
adobe after effects
final cut pro
keynote
microsoft office suite

CREATIVE PROCESS

“You can’t wait for inspiration, you have to go after it with a club.” — Jack London

Behind every memorable campaign lies hours of study and research; understanding the story behind the business, identifying the characteristics of the target market, recognizing relative trends, formulating insights and so much more. Following a creative process gives you the opportunity to explore innovative routes that may have otherwise been ignored.

Identify the problem?

Identify the issue at hand. What am I here to solve? What's working? What's not working? Visualizing the problem; helps me better analyze the big picture. A great start, if you don't already have a brief.

Identify the right problem to solve.

Research & Explore

Research, and more research. Understand the business, the customer, the CB process, the market sector and soo much more. Identify opportunities, set goals and define your needs.

Discover; Communication goals, Competitive landscape, and Identifying relevant trends.

Brainstorm & Analyze

Personally, this is my favorite part of the creative process. With research in hand, I can see the broader picture; identify areas of communicative advantage and put together a creative strategy.

Discover; Positioning, Communication plan, Brand story, Communication mix, Creative strategy.

Bringing it to life

In order to create something both relevant and unique, I need to try to unlearn everything I know. Take my research in hand and compose an integrated creative strategy. An open mind and a curiosity to experiment are key to this phase. Concepts generated in the previous phase are further developed, crafted into strategic plan that communicate the message in a clear and engaging way.

Get in Touch

pouria1989@icloud.com
+1 778 251 8197